Media Release - Fueling the Future

Hygain® fuels the future with fresh packaging.

Hygain® is proud to unveil a fresh new look for its entire feed range, rolling out to stockists across Australia and New Zealand from February 2026. The redesigned bags make choosing the right feed faster, easier and more intuitive, while continuing to deliver the same trusted formulas horse owners have relied on for 43 years. 

 

Modelled on the clean, clear design of the recently launched Hygain® Edge® race feed, the refreshed packaging makes it simple to see what’s inside and recognise your favourite feeds at a glance. Larger, sharper feed images, consistent styling across the range and easy-open bags combine to make feeding time smoother and more efficient.
The update also incorporates practical sustainability improvements to the packaging. The new bags are made with 30 percent recycled material and use less plastic overall, reflecting Hygain®’s commitment to fuelling the future without compromising durability or feed quality.

“We wanted all our packaging to reflect the quality, care and advanced nutrition behind every bag of Hygain® feed,” Hygain CEO Peter Weaver said. “The new designs are more informative, with a full nutritional analysis on the back of every bag, including starch content for each feed. At the same time, the move to less plastic and recycled materials is part of our ongoing commitment to more sustainable operations.”

Additional packaging improvements include:

• Prominent Australian-made equine-only icon on every bag to highlight our dedication to horse-specific, local production.
• QR codes linking directly to the relevant product page on the Hygain® website for easy access to detailed feed information.
• “Suitable for” icons on the front of every bag to show the type of horse each feed is designed for.
• Simplified gusset design for easier identification on pallets, helping stores, transporters and customers.
• Distinctive visual cues to differentiate feed types:
  - Racing feeds: gold metallic swoosh on the front
  - Fortified (complete) feeds: white header with blue logo
  - Non-fortified feeds (including grain and fibre): blue header with white logo

The new Hygain® bags will begin appearing in stores from February 2026, bringing a smarter, clearer and more consistent look to the range while maintaining the same feed quality horse owners trust across the world.